| BEworks: Experimentation in Business - Teaching Note |
| 作者姓名：Neil Bendle; Katie Chen; |
| 商品類型： | 商品編號：8B17A053 |
| 出版日期：2017/10/26 | 內容長度：6 頁 |
Teaching note for product 9B17A053.
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| BEworks: Experimentation in Business |
| 作者姓名：Neil Bendle; Katie Chen; |
| 商品類型：Case (Field) | 商品編號：9B17A053 |
| 出版日期：2017/10/26 | 內容長度：7 頁 |
In 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding of its customers in an effort to develop better-tailored communications. BEworks was the world’s first management consulting firm to specialize in solutions for real-world challenges by applying behavioural economics—an emerging field that sought to understand human behaviour in the context of .....more
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